Flower delivery is a key service given by florists. People usually check out their variety of flower arrangements in-store or online. Clients' orders are then delivered to a recipient's home or office address.
Committed to ensuring customer satisfaction, florists put in the time to explore their needs. They bring clients only the most perfect flowers and arrangements. This means ensuring that they last for more than a couple of days. And every single florist knows that striving to always keep flowers fresh is and ought to be their # 1 priority during flower delivery.
Proper Storage In-Store and Before Delivery
One of the most practical ways to have long-lasting flowers is to keep them cool. It's also ideal to put them out of direct sunlight. To make that happen, most, if not all, florists own at least one fridge cooler in their shop. This keeps their stock of flowers cool and fresh. Others even purchase specific storage machines to keep their floral products at a fresh 36-46 ° F. Florists also leave finished arrangements in a cooler before delivery or pick-up. This keeps the flowers in excellent health until they get to the client or recipient.
A ton of larger stores also purchase cooling vans or temperature control units. With temps at 36-46 ° F, floral orders remain fresh even with long-distance travel. Many flower shops also offer same-day delivery in their area and neighboring areas. So, clients can send lovely arrangements to their loved ones in as fast as a couple of hours!
Development of Flower Delivery
In addition to managing their store, florists get orders from clients. They also talk to customers about requests they have for big activities and very special occasions. Before the web, many of the flower shop's clientele were walk-ins and mobile calls. These clients usually needed a single bouquet or arrangement delivered that very same day. These days, customers occasionally place large-scale orders or specially made floral arrangements. These are normally specific to events like:
- a wedding
- a fantastic party
- holiday bash
- a celebration of life.
After getting their orders, florists craft the designs depending on the customer's needs. These purchase orders are then either prepped for pick-up or sent out for delivery.
Who Does the Flower Delivery?
Florists are in charge of designing and preparing floral arrangements for their clients. Flower delivery drivers then gather orders at flower stores and deliver them. Flower delivery positions are typically entry-level roles, so no prior experience is required. But at a minimum, they must have a valid driver's license and a clean driving record. Most floral shops use box trucks to deliver their items to customers. Drivers must know how to use and look after these vans.
The general rundown of a floral delivery driver's tasks is:
- Packing flower arrangements into the delivery vehicle
- Checking for any damages, informing the florist about any concerns
- Taking floral orders to clients' or their recipients' homes or offices
- In some cases, requesting the recipient's signature as proof of delivery
Aside from that, drivers also assist in the shop or stockroom. These involve taking out deliveries of flower supplies. They might also help the staff arrange floral products in the storeroom.
Read the flower designer article.
